Managing your Reputation – Tips and Tools

As the internet gets older so does our online digital footprint which builds up our online reputation.  Over time our online reputations have become more important on both a professional and personal basis.  Companies now look to our social media accounts to see if we have a presence there, they look at  what our behavior is like and how that will affect their companies. Companies too are protecting their own brand reputation online as this is what they use to trade on.

This article will detail some tips around how to manage your online reputation and provide links to a few useful tools that may help you to clean up you reputation online should you need to!

Top Tips for Managing Your Online Reputation

  • Monitoring your reputation – whether you are an individual looking for a job or a company looking to understand how you are seen by others online you need to consider monitoring your reputation but what tools can you use to do this. Well simply one of the most useful tools about is Google Alerts. Just enter your search criteria and see what news and key search data comes up on you or your company. Also consider including key company employees in these alerts so that you can see who has influence within your company.
  • Repairing the Damage – So you’ve seen some content that you really think is damaging your reputation.  Here are some ways to fix the damage.  If it is content that you own. Remove it and then ask for the content to be taken down by the relevant search engines. For example Google has a page removal tool in its webmaster tools.  If the content is owned by someone else try getting in contact with them and requesting that it is taken down. If the content is defamatory you may wish to consider a cease and desist request through a lawyer.
  • On Social Media – Monitor all the comments on your social media channels including your blog. Comments from competitors or that are negative towards you or your company/ products are not necessarily a bad thing if you respond reasonably and quickly.  Leaving the comments to fester or responding overly defensively or in an unreasonable way will leave a lasting mark on your social channels. If there is a user that is constantly just leaving negative comments that aren’t constructive consider moderating the user or banning them from your page or blocking them from your channels.
  • Deleting content – If you are going to delete comments or content on your social networks it is worth considering taking a copy/ snapshot of what was up there before you delete it in case for any reason you need evidence of what had happened. Compliance can also be another good reason to back up your content before removing it from social media sites.  You can use tools like Digi Me by Socialsafe to do these backups and they do follow compliance standards.

If you have some top tips for managing your online reputation or have a story to share about how you have done this, share it in the comments area below.

And remember if you liked this article share it with your colleagues and friends using our sharing buttons!

Poll of the Month: Getting to Know You!

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Friday Fun: Password Management

If you are anything like me then you have passwords for everything from banking to logging into your social media accounts. So many passwords to remember or in my case forget! But what happens when you find an issue or alerted to an issue?

Have you ever seen Facebook come up with an alert stating that there has been a suspicious login on your account and that you need to change your password with immediate effect? I certainly have and it rattled me somewhat.  It made me realise how much I value my social media content.  Until then I didn’t enable the two step authentication on Facebook, but now I do.  And you know what it’s well worth enabling.

I don’t know about you but these days as a result of that little scare on Facebook I now treat my social media data and services differently.  I treat them more like banking services. I also make sure that anything that I put on social media I would be happy for people to see in public.  After all you never know what data breaches may occur.  It is worth being wary of third parties holding and storing your data.

Whilst you have probably already got all your new years resolutions sorted for this year you may want to consider adding one to your list.  Take security more seriously especially when it comes to your personal social media data.  Consider using unique strong passwords and two factor authentication on your social media data and remember to back up your social data regularly.

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Backing up your social data

A few weeks ago I read an article about the importance of data backups.  It really got me thinking about data and the importance of the data that we share across our social media accounts.

The article that I was reading was all about backing up your laptop or computer and ensuring that the data that was being backed up was secure.  Now I know many of us are terrible at doing regular backups of our personal machines but what about our online data, that information that we share with our friends and family?  What would happen if suddenly we accidentally deleted our account or it got suspended for some bizarre reason.

I would hate to think about a scenario where those precious shared images and videos went missing or were lost forever because I hadn’t backed them up.  My main reason for backing up my laptop is to ensure that I never lose my all important files and photographs.  I can’t remember a time when I haven’t backed up content and these days I do tend to back up most of my images to “the cloud” as well as to a local hard drive.  After all you never quite know when or where you will need access to your data.

Over the years I’ve used a range of backup services and only once have I had to revert back to my backups and that was when my laptop completely failed after getting rather wet. (I learnt after that to keep my laptop in a waterproof bag!) I spent a small fortune getting the data back and a new machine exactly how I wanted it.

It is amazing how many people just don’t think to do backups and it is so simple to do for your online data as well. Most of us think that it is just big companies that have things to lose if they lose their data but these days we all have data that we want to share and store forever.

Most of that data captured contains moments, memories and events.  These are all things that we just want to keep and look back on over time. Backing up your online social media data is simple just download Digi Me (formerly SocialSafe) and back up your online data regularly for free.

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Friday Fun: First Facebook Profile Pics

The big Facebook meme of January 2015 to date is one where you go back through all your past Facebook Profile images and set your profile picture back to the very first profile picture that you used when you set up on the site. Have you tried that yet?

For some of us where we have literally hundreds of profile pictures that we have to look back over this can be a real pain.  And since everyone is doing it, it seems a shame to just copy everyone else.

What if you could really have some fun.  Why not go back to your first ever Facebook Image post… or even go back and find your first Facebook update and reshare that.  Wouldn’t that be so much cooler than just your profile pic.  In fact it would have your friends wondering how on earth you did that… Well quite simply use Digi Me and go right back through your Facebook content to find those first posts quickly and easily.

All you need to do once you have connected your Facebook account and syncronised it is go to the journal and select only Facebook data. Select lifetime for the time span initially which will then tell you the date that you first started using Facebook.  Then once you know your start date just select that day instead of lifetime and you have your first day of content! Enjoy!

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How to Capture Your Facebook Page Content Using Digi Me

One of our lovely Twitter followers yesterday asked about whether our tool enabled you to capture your Facebook Page content.  The quick and easy answer to the question is yes of course and yes this does include the comments on each post as well as images.

How do I do that?

The answer here is simple.  In much the same way as you add your Facebook Profile to your account you can add any Facebook Page that you manage.  Each Page that is added counts as an additional account.

Step 1.

Go to Settings and select “Add an Account”. You will then see the following account view showing your current accounts that you already have connected and the option to add your Facebook Page Account.

 

Add FB Page Step 1

 

Select “Add your Facebook Page Account”.

Step 2.

You will then be asked to authorize SocialSafe to access your data. Click “Authorise Now” and you will then be asked to log into Facebook if you aren’t already logged in.

Add FB Page Step 2

 

Step 3.

You will then be presented with a list of Facebook Pages that you manage. Click on the page that you wish to add.

That’s it.  Now your page data will show up and you can review your page insights with our software in the same way as you would your Facebook Profile content.

Try SocialSafe

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Digi Me Predictions for 2015

2015 is in full flow and now is a great time to predict the key trends for the year ahead. Here are a few of our predictions..

  • Personal data ownership will be debated.
  • You will own your data and create permissions/ terms of use to companies rather than agreeing to their policies.
  • Personal data privacy will become more important to people.
  • New services and tools will become available to help you capture and manage your personal data.
  • Individuals will have a better understanding of who has access and stores their data.

What personal data privacy trends are you spotting for the year ahead? Leave a comment or share your predictions using #pdppredictions

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Friday Fun: Unpredictable

Every year around the start of January people predict what is to come in the year. In 2015 we should expect the following subject areas to be major growth areas in the year to come according to ITPro Portal.

  • Internet of Things
  • A growth in the cyber crime economy
  • Supply Chain attacks
  • Point of Sale attacks
  • Renewed risk management
  • New tools and solutions emerging
  • Cyber insurance
  • C-level and board influence
  • Major software flaws
  • Identity-as-a-Service
  • Compliance and regulation
  • Encryption
  • Ransomware
  • Major breaches
  • Malvertising

That is all great but every year there are fun and unpredictable things that capture our hearts and minds. What unpredictable things caught your attention on social media last year and what unpredictable events can you imagine for 2015?

HINT: Use Digi Me to look back at your past content and pick out some of your highlights to predict your 2015 highlights.

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Capturing Your New Years Resolutions

Every year millions of people around the world make new years resolutions and 2014 was no different.  These were the top 10 New Years Resolutions for 2014. The big question is did you manage to stick to them?

  1. Exercise more
  2. Eat better
  3. Cut down on alcohol
  4. Stop smoking
  5. Spend less time on Facebook / Twitter
  6. Learn a new language
  7. Learn a musical instrument
  8. Spend less money
  9. Secure dream job
  10. Average eight hours of sleep a night

Most people at the beginning of the year share their resolutions with friends and family on social media platforms like Facebook at Twitter.  Why not use SocialSafe to look back and see if you managed to keep your resolution from last year.

What are you going to make your New Years Resolution this 2015? And what would you like ours to be?

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How to Find Your Most Popular Content From 2014

With the year coming to an end very soon social media sites like Facebook and Twitter are offering year in review services to give you a summary of what they determine as your annual highlights.  But what if you want to see your most popular content across all your social media accounts for 2014.  How do you do that?

Well download SocialSafe and we’ll run you through just how to do that in a few simple steps!

Step 1.

Once you have downloaded SocialSafe and connected to your accounts just browse to insights.

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Step 2.

Select most popular from the options in the insights section.  By default this shows your most popular content across all your social networks for just this week.  So next we need to expand that date range.Most Popular

Step 3.

Select this year from the date range option and you will be shown this year’s most popular content.  If you are already in 2015 when you are reading this just select last year and you will find all your most popular content form 2014.date range

Bonus

If you only want to find out the information above for a single account or just some of your social media channels just select the accounts that you want to use rather than the default which is all accounts.