This week it’s been hard to avoid all the Oscars buzz following Sunday night’s awards show, and the story that’s been headlining most tech and news outlets is not of a winner or loser, but of a new social media record.
Oscars host Ellen DeGeneres took a selfie with a smorgasbord of winners and nominees at Sunday’s bash, and the picture has now been retweeted well over 3 million times [at the time this blog was written]. This makes it the most retweeted post Twitter has ever seen, easily eclipsing the ~800k retweets Barack Obama’s “Four more years” message has received after winning re-election in 2012.
However, one interesting and not so obvious point that this story brings to light is the issue of ownership over publicly posted and shared content. In this particular case Ellen DeGeneres granted the Associated Press a licence to use the selfie, and it is being reproduced (for the most part) legally on sites other than Twitter. But it’s worth knowing what you do and don’t have ownership rights to when it come to social network posts.
The article Who Owns Ellen DeGeneres’ Oscar Selfie? looks at this issue in some detail, and also asks the question of whether or not the person who takes the photo, or the one who posts it first is the content owner. Whatever your position on social content ownership, it’s worth remembering that the social networks themselves are the ones generally holding the aces up their sleeves when it comes to access.
To truly control your content you need to hold it yourself, and have permanent access to it. You never know what might happen to the social network who hold this content on your behalf, so make sure you take control of your data with SocialSafe.
Facebook has recently made a number of changes to the way businesses can utilise advertising on the social network, increasing the specificity of ad campaigns. One such area that has been tinkered with of late is relationship status types, which has now been expanded to include all of these different options:
- In a relationship
- Not specified
- In a civil union
- In a domestic partnership
- In an open relationship
- It’s complicated
This was first hinted at back in January when the social network announced that it would sunset Facebook sponsored stories in April, and last month the arrival of ‘core audiences’ within ad-targeting heralded a new level of detail for marketers to apply. This particular level of granularity in terms of relationship status types won’t be helpful for everyone, but for some businesses it could make a real difference to their ad targeting.
Facebook also recently added new gender identity options for individuals, allowing users to give more details about themselves over to Facebook. For the vast majority of us this changed nothing whatsoever on our profiles, but for some people it would have been a significant and welcomed update.
Adding further categories and increasing the options for advertisers does suggest that social networks and ad-targeting in general are getting better and more accurate, but at the same time it’s tacit acknowledgement that each and every one of us is an individual in our own right. There is a whole lot more that make us us than just selecting a series of limited, preset options for a kaleidoscope of criteria…
Those of you who have been with us for a while should hopefully be aware of how the search function works within SocialSafe. But for all of our new users and for anyone who hasn’t got to grips with it yet, we’ve made a video showing you how to run a general search across all your social networks, and how you’d use the Advanced Search:
As you’ve seen, whether you want to search across all of your networks at once, just search one network at a time, or search within several different types of content from different networks, the Search and Advanced Search function of SocialSafe makes finding what you’re looking for incredibly quick and easy.
Never again will you be left struggling to remember who it was that recommended you go to that particular restaurant, or wading through thousands of your tweets to find the one with the link to that really important article. With SocialSafe and the power of its inbuilt search function, you are in complete control of your content.
You can now finally kiss goodbye to your @facebook.com email address after the social network announced that it would be shuttering that particular service over the next few weeks.
You’re probably all thinking the same thing right now: Do I have a Facebook email address? Yes, yes you do. These were created back in 2010, and were issued to every user. They were also issued to everyone who signed up after this point, and were linked to your public user ID:
However, they never really caught on, as people quite understandably already had perfectly functioning email addresses, and therefore it would have been a wholly unnecessary transition that would undoubtedly have caused friction. But that didn’t stop Facebook from trying to shoehorn them into our lives…
Back in 2012 Facebook managed to anger a number of users by swapping out whatever other email address they had listed publicly on their profile in favour of the Facebook email address. Despite the backlash, the company stood its ground saying that they’d announced these changes back in April of that year.
However as they say, you can lead a horse to water but you can’t make it drink. Facebook email accounts never really caught on, and the social network is finally pulling the plug, saying instead that it will focus on improving its mobile messaging experience for everyone.
When the changes go into effect in early March, any emails that were being received by your Facebook email address will now be sent to the primary email address on your account. There will also be an option to turn this forwarding off.
Did you ever use your Facebook email address? What will the impact of this move be? Let us know by leaving a comment below.
:: Scheduled Maintenance ::
Apologies if you experienced any difficulties accessing the SocialSafe website over the weekend, or if you had trouble trying to sync your social network accounts to your SocialSafe library.
We had to pop the hood for a little while to carry out some scheduled maintenance that will ultimately improve things in the long run, but coincidentally we also ran into a separate issue that caused some intermittent problems for some users. However, we’re pleased to say that we managed to resolve everything on Saturday, so things should now be working normally for everyone again.
We’d like to take this opportunity to apologise for any inconvenience that this may have caused, and we thank you for your patience.
- the SocialSafe team
Facebook has been out on another spending spree, this time in the market for messaging services. Spending massively in excess of what it paid for Instagram, Facebook bought WhatsApp for $16 billion. Broken down, that’s $4bn cash and $12bn in Facebook stock, along with a further $3bn in stock over the next four years. However, the price tag is still a bit of a head-scratcher…
Firstly, for anyone unfamiliar with Facebook’s newest acquisition, WhatsApp is a mobile messaging app that allows users to send messages, images and videos to any of their contacts. It uses the same internet data plan used for email and web browsing, so the cost of an SMS message is bypassed. WhatsApp is free for the first year of usage, and is then only $0.99 per year thereafter – a completely negligible outlay compared to the carrier costs of sending text messages over 12 months.
Now, Facebook has promised to keep WhatsApp free of ads, so even if every single one of WhatsApp’s 450 million active users converted to paid, the potential revenue stream would still be less than half billion dollars a year… And that’s a few bucks short of $16bn… So why such a hefty price tag?
Commentators and analysts suggest that WhatsApp’s overseas popularity and younger user base could be what Facebook is trying to get a handle on. Speaking to the BBC, eMarketer’s senior analyst Cathy Boyle said that ”WhatsApp actually has greater penetration in a lot of international markets than Facebook”, and Ben Bajarin, from California-based technology consultants Creative Strategies, said “this is a way that Facebook can get the next billion smartphone consumers into their ecosystem”.
This was echoed by TechCrunch’s Mike Butcher, who told Jeremy Paxman that Facebook will have made the acquisition to aid growth, and believes that virtual goods will be key to further monetisation of WhatsApp. The markets weren’t too convinced however, as Facebook’s share price dropped 5% in after hours trading following the announcement of the deal.
Do you use instant messaging apps? What do you think of Facebook buying WhatsApp? Lets us know your thoughts by leaving a comment below.
The way people interact on Facebook with would-be romantic interests that eventually turn into partners has a demonstrable pattern, according to a new study by the social network. Facebook’s team of data scientists posted a blog last week showing the number of Timeline posts between couples during the 100 days before, and the 100 days after they changed their relationship status on Facebook. There is clearly a trend:
It’s worth pointing out that the ‘Day 0′ on the graph is the date that the couples retrospectively put as their anniversary, not the date they changed their relationship statuses. While the obvious conclusion to draw from the graph might be that as soon as you admit that you actually enter into a relationship then the magic starts to wane, further studies showed that while the frequency of Timeline posts declines, the expression of positive emotions in those posts increases. There is an illustration of this second finding, along with more information about the study of Facebook’s blog: ‘The Formation of Love‘.
This is all well and good for public posts to each other’s timelines, but as everyone knows, there is more to Facebook than just posting on someone’s timeline. You send personal messages, tag them in your photos, they leave comments, like your updates etc etc. Do you ever wonder what the first Facebook interaction you had with your partner was?
Facebook is pretty much a canvas onto which we paint our lives, and also our relationships. With SocialSafe, not only are you able to keep these memories safe in your own personal data store, but you can search your entire library as well as creating Collections of your content. If you wanted to surprise your partner, you could create a PDF of your Facebook Message history, or print off all of the photos you’re both in, along with all the comments and likes.
With search, Collections and PDF export within SocialSafe you can create something really magical with your content, and give your other half a lovely trip down memory lane, going right back to the first thing you ever said to one another on a social network.
See what’s in your social network past by downloading SocialSafe for free now!
Last week Facebook celebrated its 10th birthday and reversed the normally observed tradition on such days, by giving everyone else a present – A Look Back. You’ve probably watched you own Facebook Movie, or at least will have seen them cropping up in your News Feed as a result of your friends sharing them, as Facebook Look Back videos have been shared almost 100 million times.
Everyone loves a good highlights reel or recap, and the massive number of shares is testament to that fact. But that’s just Facebook taking an educated guess at what it thinks should be in your highlights reel… I’m sure there must have been the odd awkward moment when someone shared their Facebook Movie only for their husband or wife to watch it and see that a picture of their spouses’ ex made the cut into the ‘highlights’ of the last 10 years…
What if you could go through your most popular content from not just Facebook but across all your social networks, picking out the bits that you want to add to your own collection of special memories? With SocialSafe you can do just that.
Get your whole life in one place by downloading your social network content to your own machine, creating your library of you. Within the journal you are able to search across all your content, adding items to Collections as you go, and also use Insights to see the most popular updates and photos from any of your networks over custom or preset time periods.
Once you’ve gone through and selected your own personal collection of memories – whether they include Facebook Messages, Tweets, Instagram Photos, Wall Post or whatever you choose – you can then export them all to a lovely PDF that you can share with those who mater to you the most. And because SocialSafe can automatically add new content to your library, you’ll have the ability to add fresh memories to your existing collections whenever you like.
Watch our video guides to learn more about PDF Export and Collections, and download SocialSafe for free to get all your life in one place.
We received a support email overnight asking a question about downloading tagged Facebook photos, and thought that it was a topic worth quickly writing a blog about.
The query was whether or not SocialSafe can download photos you are tagged in (that aren’t your own), even after the uploader has deleted them from Facebook. The answer is unfortunately ‘no’, although this is nothing to do with SocialSafe, but is in fact down to Facebook’s API, which determines what can lawfully be seen, accessed and downloaded.
Having said that, if you have already used SocialSafe to download your tagged photos from Facebook and then the user removes them from Facebook or deactivates their account, then you will still have a copy of them – along with any comments, likes and tags – safely stored in your SocialSafe library.
The same goes for all of the other content that you back up with SocialSafe – should anything happen to the originals on the networks themselves, if you’ve backed it up to your SocialSafe library then it will be yours to keep forever.
With social network profiles coming under increasing scrutiny when people are applying for jobs and even if the content depicts harmless fun, when viewed out of context by someone else it could mean the difference between landing that dream job or not. So understandably people are purging their social accounts of content, but this can have a collateral affect on their friends’ online memories too.
If you don’t want to run the risk of losing any of the moments from your past that make you you, then use SocialSafe to download your own library of you from your social networks, and make sure that you are the one who has ownership of your data.