Twitter Rolls Out Self-Service Features For Advertisers

Twitter has given more control to brands when it comes to managing advertising on the site, and will also move the company’s monetising strategy further forward. Responding to requests from companies, Twitter has launched two new self-service features this week.

What these features do, is allow companies of all sizes to manage their own campaigns without needing to actually involve Twitter, which also helps the micro-blogging site stay streamlined. A post on Twitter’s blog explained the new features:

“In March, we announced our self-service advertising solution, giving small businesses an easy way to use Promoted Accounts and Promoted Tweets. Since then, many of our early advertisers are finding success and driving results with Twitter advertising. Today, we’re releasing two new enhancements that our advertisers frequently request: follower growth reporting and manual Promoted Tweet selection.”

Of course, anyone familiar with SocialSafe will know that monitoring your growth on Twitter is already easily achieved by exporting your backup data into Excel or something similar (with SocialSafe this also works for individuals, not just brands or companies). But if you’re spending money on promoting tweets, it’s good to be able to compare your organic growth with paid growth.

So we come to promoted tweets. Previously the Twitter advertising team would have to work directly with a company to choose and set a promoted tweet, but now companies have the freedom to do this all themselves. Giving companies the freedom to do things at their own pace and choose exactly what they want to promote might just entice more advertisers to dip their toes into the pool of Twitter’s promoted tweets.

About Andrew Robertson

I'm Andrew, I work as the Social Media & Marketing Assistant at SocialSafe. I've been writing blogs on here for over two years now, so you'll find pieces from me about anything relating to social media and tech, as well as the changing face of personal data. There's also room for the occasional post on some slightly off topics stories... just for the sake of variety!!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s