If you can’t beat ‘em, join them. Sharing of Vine clips has surpassed those on Instagram images on Twitter, so what does Instagram do? Well it looks like Instagram is adding functionality to support videos. [If you're reading this and haven't a clue what Vine is, check out the blog we posted when Twitter's Vine first launched.]
The idea of Instagram offering a competing service to Vine first spawned a few weeks ago when technology blogger Matthew Keys wrote that internal testing of a video service allowing for 5-10 second clips was occurring at Instagram. At this point it’s still unclear whether any such functionality would be within Instagram or as part of a separate app, nor indeed if users would see the videos in the stream of the other users they follow on the app.
What do you think? Is this a good move on Instagram/Facebook’s part? Would longer clips and therefore a requirement for more user effort take away from the appeal of what makes Vine so popular? Let us know what you think in the comments below.